{"id":96564,"date":"2026-06-12T09:01:09","date_gmt":"2026-06-12T09:01:09","guid":{"rendered":"https:\/\/epeka.si\/workshop-why-does-a-startup-need-a-marketing-strategy\/"},"modified":"2026-06-25T08:05:33","modified_gmt":"2026-06-25T08:05:33","slug":"workshop-why-does-a-startup-need-a-marketing-strategy","status":"publish","type":"post","link":"https:\/\/epeka.si\/en\/workshop-why-does-a-startup-need-a-marketing-strategy\/","title":{"rendered":"Workshop: Why does a startup need a marketing strategy?"},"content":{"rendered":"<p>Join the workshop on the basics of marketing, which will be led\u00a0 by <strong>Vlado Kra\u0161ovec<\/strong>, a member of the Venture Factory and startup mentor.<\/p>\n<p>A marketing strategy is a long-term plan that helps a company achieve its business goals. It is not just a list of posts on social networks, but <strong>a systematic approach<\/strong> that answers the questions: <em>who are our customers, what do we offer them and how will we reach them.<\/em><\/p>\n<p><strong>Why is strategy indispensable?<\/strong><\/p>\n<p>Without a strategy, marketing often becomes just a series of random campaigns that don&#8217;t deliver measurable results. A clear plan allows you to:<\/p>\n<ul>\n<li><strong>Focus:<\/strong> Instead of trying to achieve &#8220;everything&#8221;, focus on those segments of the market where you can create the most value.<\/li>\n<li><strong>Efficient use of resources:<\/strong> Only invest your time and money in channels and messages that are proven to work for your audience.<\/li>\n<li><strong>Differentiation:<\/strong> A strategy helps you determine what makes you better or different from your competitors, making it easier for customers to make a purchase decision for you.<\/li>\n<\/ul>\n<p><strong>The three key pillars of the strategy<\/strong><\/p>\n<ol>\n<li><strong>Understanding the customer:<\/strong> Who is your ideal customer and what problems can you help them solve?<\/li>\n<li><strong>Clear offer:<\/strong> Why would a customer choose you over your competitors?<\/li>\n<li><strong>Measure results:<\/strong> Track data that tells you if your activities are paying off or need to be adjusted.<\/li>\n<\/ol>\n<p>A marketing strategy is not set in stone, but is a &#8220;living&#8221; document that adapts to changes in the market. It is your compass that ensures that all your actions are directed towards the same goal \u2013 the growth of your business and the satisfaction of your customers.<\/p>\n<p>Participation is free, the number of places is limited \u2013 register as soon as possible!<\/p>\n<p>Registration and information: <a href=\"mailto:epeka@epeka.si\">epeka@epeka.si<\/a><\/p>\n<p>Where? EPEKA Association, Tyr\u0161eva ulica 15, Maribor, <strong>at 15.30<\/strong><\/p>\n<p>The EPEKA Youth Programme is co-financed by: <a href=\"https:\/\/www.gov.si\/drzavni-organi\/organi-v-sestavi\/urad-za-mladino\/\">\u00a0the Youth Office of the Republic of Slovenia<\/a> and <a href=\"https:\/\/maribor.si\/\">the Municipality of Maribor<\/a><\/p>\n<p><img decoding=\"async\" class=\"normal alignnone size-medium wp-image-67313\" style=\"font-size: 1rem;\" src=\"https:\/\/epeka.si\/wp-content\/uploads\/2025\/01\/Slovenski_logotip_Urada_Republike_Slovenije_za_mladino_JPG_tisk-2-300x50.jpg\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/epeka.si\/wp-content\/uploads\/2025\/01\/Slovenski_logotip_Urada_Republike_Slovenije_za_mladino_JPG_tisk-2-300x50.jpg 300w, https:\/\/epeka.si\/wp-content\/uploads\/2025\/01\/Slovenski_logotip_Urada_Republike_Slovenije_za_mladino_JPG_tisk-2-1024x171.jpg 1024w, https:\/\/epeka.si\/wp-content\/uploads\/2025\/01\/Slovenski_logotip_Urada_Republike_Slovenije_za_mladino_JPG_tisk-2-768x128.jpg 768w, https:\/\/epeka.si\/wp-content\/uploads\/2025\/01\/Slovenski_logotip_Urada_Republike_Slovenije_za_mladino_JPG_tisk-2-740x123.jpg 740w, https:\/\/epeka.si\/wp-content\/uploads\/2025\/01\/Slovenski_logotip_Urada_Republike_Slovenije_za_mladino_JPG_tisk-2-600x100.jpg 600w, https:\/\/epeka.si\/wp-content\/uploads\/2025\/01\/Slovenski_logotip_Urada_Republike_Slovenije_za_mladino_JPG_tisk-2.jpg 1109w\" alt=\"\" width=\"300\" height=\"50\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/mladimaribor.si\/wp-content\/uploads\/2023\/06\/Mladi-Maribor-2-1.png\" alt=\"\" width=\"90\" height=\"84\" \/> \u00a0\u00a0 \u00a0 \u00a0 \u00a0<img decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/maribor.si\/wp-content\/uploads\/2023\/03\/MOM-Logotip-2.svg\" width=\"191\" height=\"73\" \/><\/p>\n<p><a href=\"https:\/\/epeka.si\/wp-content\/uploads\/2026\/06\/MNZJU-300x67.png\" class=\"themewich-lightbox\"><img loading=\"lazy\" decoding=\"async\" class=\"normal alignnone size-medium wp-image-96701\" src=\"https:\/\/epeka.si\/wp-content\/uploads\/2026\/06\/MNZJU-300x67.png\" alt=\"\" width=\"300\" height=\"67\" srcset=\"https:\/\/epeka.si\/wp-content\/uploads\/2026\/06\/MNZJU-300x67.png 300w, https:\/\/epeka.si\/wp-content\/uploads\/2026\/06\/MNZJU.png 475w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join the workshop on the basics of marketing, which will be led\u00a0 by <strong>Vlado Kra\u0161ovec<\/strong>, a member of the Venture Factory and startup mentor.<\/p>\n<p>A marketing strategy is a long-term &#8230; <br \/><a href=\"https:\/\/epeka.si\/en\/workshop-why-does-a-startup-need-a-marketing-strategy\/\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":34,"featured_media":96563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49,42,43],"tags":[],"class_list":["post-96564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-events","category-youth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workshop: Why does a startup need a marketing strategy? - EPEKA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epeka.si\/en\/workshop-why-does-a-startup-need-a-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop: Why does a startup need a marketing strategy? - EPEKA\" \/>\n<meta property=\"og:description\" content=\"Join the workshop on the basics of marketing, which will be led\u00a0 by Vlado Kra\u0161ovec, a member of the Venture Factory and startup mentor. A marketing strategy is a long-term ... 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