Join the workshop on the basics of marketing, which will be led by Vlado Krašovec, a member of the Venture Factory and startup mentor.
A marketing strategy is a long-term plan that helps a company achieve its business goals. It is not just a list of posts on social networks, but a systematic approach that answers the questions: who are our customers, what do we offer them and how will we reach them.
Why is strategy indispensable?
Without a strategy, marketing often becomes just a series of random campaigns that don’t deliver measurable results. A clear plan allows you to:
- Focus: Instead of trying to achieve “everything”, focus on those segments of the market where you can create the most value.
- Efficient use of resources: Only invest your time and money in channels and messages that are proven to work for your audience.
- Differentiation: A strategy helps you determine what makes you better or different from your competitors, making it easier for customers to make a purchase decision for you.
The three key pillars of the strategy
- Understanding the customer: Who is your ideal customer and what problems can you help them solve?
- Clear offer: Why would a customer choose you over your competitors?
- Measure results: Track data that tells you if your activities are paying off or need to be adjusted.
A marketing strategy is not set in stone, but is a “living” document that adapts to changes in the market. It is your compass that ensures that all your actions are directed towards the same goal – the growth of your business and the satisfaction of your customers.
Participation is free, the number of places is limited – register as soon as possible!
Registration and information: epeka@epeka.si
Where? EPEKA Association, Tyrševa ulica 15, Maribor, at 15.30
The EPEKA Youth Programme is co-financed by: the Youth Office of the Republic of Slovenia and the Municipality of Maribor
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